Author Archives: rit

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Differences between Point of Sale and Point of Purchase

Category : Blog

An increasing number of retail display options are now available for retailers, which may make it confusing for both the seller and the buyer. Though one might be tempted to think that there is not much to compare while talking about point of sale vs. point of purchase, there are a fair number of subtle differences, in fact.

Why it is important to know the differences?

We live in an era of multichannel retailing, in which promotional strategies include both POS and POP activities. Things are constantly evolving in this world, which also means that you need to look at virtual shopping carts, in case you haven’t already done so. It is vital for you to move ahead of a basic understanding of point of sale vs. point of purchase, for the sake of business growth. Do not think that simply by looking at POP displays the customer will automatically buy advertised products.

POS software solutions are present exactly where customers stand in queues to pay for their items. This is the last stage of purchase where individuals use debit cards, credit cards or vouchers to collect items present in their cart. A POS is also present in an e-commerce store in the form of a virtual shopping cart, and is not just seen in a conventional brick-and-mortar store. In short, POS systems are concerned with closure of sale.

In contrast to the above, Point of Purchase signifies the time when the customer meets a product for the first time. Though it might be referring to a place in terms of the literal word, POP is not actually a specific location within the brick-and-mortar store. The best Point of Purchase providers look to highlight certain products, which could either be a respectable brand or a new product. Customers here get to obtain more information about a product, and if it meets their needs, they buy the same.

A difference between POS and POP lies in terms of the context in which both terms are used. POS refers to description of a store from the customer’s perspective. This is the exact point where a sale is facilitated and the buyer’s payment is received. On the other hand, if one considers the retailer’s perspective, POP describes the area for product placement, or the design of the same. At the POP, you will be able to see other promotional activities as well, such as the irritating employees selling credit cards!

Benefits of Point of Sale

  • Controlling Inventory - An effective inventory management system will always ensure that you have the right stock at the right time. Intelligent ordering decisions can be made not just on the basis of consumer behavior but also historical data.
  • Lesser time spent on Administration - Restaurant POS software will be able to generate important reports for you to make profit-making decisions within quick time. It pays to have software that is easily installable and also easy to use.
  • Help in marketing efforts - POS solutions can help you come up with various marketing campaigns. In today’s time and age, when information captured is used to personalize the shopping experience, customers are invariably satisfied.

Benefits of Point of Purchase

  • The number of possibilities with respect to POP displays are endless
  • They generate tremendous aesthetic appeal
  • They help boost sales since you are displaying products where the customer is already ready to pay
  • POP is highly affordable - One can have custom printed vinyl displays at highly affordable costs.
  • They enhance brand awareness

Most consumers are getting promotional messages on their smart phones these days, while picking up their favorite products off the shop’s shelf. If brands are able to combine unique collateral such as banners with a video on usage, as an example, it would create a great impact on any customer’s mind.

 


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Find us on LinkedIn and stay updated

Find us on LinkedIn and stay updated

Category : Blog

LinkedIn is a professional social network for people to connect with colleagues and business associates. It also offers a job search, events information, special interest groups and messaging facilities.

LinkedIn is particularly useful when job searching, reconnecting with ex-colleagues and for showcasing experience. There are currently over 239 million members worldwide.

Retail IT LinkedIn group, that tend to focus on a particular industry or skill, and you can apply to join us and get involved with discussions and post information or job vacancies. LinkedIn group of Retail IT is open to everyone.

Unlike other social networks in which you might become "friends" with anyone and everyone, LinkedIn is about building strategic relationships. Therefore we decided to connect you through LinkedIn as well. You can start by creating a personal LinkedIn account and profile,  you can input your details such as education, background, skills, work experience and details. Further, your friends colleagues can endorse you for the skills. LinkedIn profile is a powerful marketing tool, which is equivalent to a resume or Business card for you. For that reason, consider writing a benefits-oriented profile, so potential partners like us can recognize the advantage of working with you. We are up to date with rich content regarding latest technologies under POS, ECR, Drones and other tech gadgets.

Follow us : https://www.linkedin.com/company/retail-information-technologies-pvt-ltd/


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How POS Can Become An Asset To Your Business

Category : Blog

Fast and secure transactions:

A POS system enables a faster checkout time which will appeal to customers. Transactions are transmitted by a secure system. Also, using a scanner will help ensure accurate transactions.

Better Inventory Control

By utilizing a POS system as goods are sold, the inventory is adjusting accordingly. Notifications can be set to let the business owner know when inventory for an item is getting low and needs to be re-ordered. The business owner can also be notified if inventory is not selling as anticipated which may result in markdowns.

A POS system can keep track of inventory even if a business has more than one location. It eliminates the need to physically be at a location to check inventory. It also helps to reduce the amount of loss due to employee theft. One of the biggest benefits of a point of sale system is that employees and management can focus more on the customer service aspect of the business and less on counting receipts and inventory.

Accurate Accounting

With accounting software, the POS system can accurately track transactions into the proper accounting categories as well as produce monthly or quarterly reports for tax purposes.

Financial reporting is essential to a business and can be used to create balance sheets, income statements, and cash flow statements. Coupled with sales data a business can adjust prices during a “slower” day of the week or schedule a recurring sale for the same period. The accounting data can then be analyzed to see how well the pricing strategy worked. Moreover, if a business already has accounting software, there is no need to purchase an add-on accounting module or to have to retrain employees on new, unfamiliar software.

Reporting and Analysis

A POS system has reporting features that allow a business to keep a close eye on sales, profits, and expenses like Cost of Goods Sold (COGS). Point of Sale system reports give the business data in real-time.

With cloud Point of Sale system reporting, owners can access reports even when they are at home or traveling. No matter where owners are, they’ll always have the information they need to make data-driven business decisions. Point of sale systems also enables management to gather customer purchase data to develop forecast models and create detailed reports.

Improved Employee Scheduling

Sales reports can show trends so that the business can more accurately schedule its employees so that productivity is kept high. POS systems enable the employees to check in or check out for their shifts, and so ensure accurate payroll data.

Detailed Receipts

A good Point of Sale system gives a customer much more with detailed receipts than just a slip of paper with the date and the amount of the sale. The system can use inventory data to provide information such as item description, price, and savings from a sale or coupon. With the right system, a business can add coupons directly on the receipt, highlight a loyalty rewards program, acknowledge the return policy, and print a link to a survey about the customer’s experience.

Customer Management

A POS system provides a unique way to promote continued interaction with customers. It can increase customer satisfaction by providing personalized service tailored to the customer. A POS system can provide sales history, and enable a business to set up preferred shopping lists, discounts, and customer rewards.

Conclusion

A Point of Sale system can benefit a business in many ways. It can improve sales, keep inventory at manageable levels, increase employee productivity, and increase customer satisfaction.


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How does POS hardware matter most?

Category : Blog

Point of Sale Hardware

Simply put, POS hardware is all the input and output devices that make the point of sale software function at the point of purchase. For retail businesses and the restaurant industry in today’s modern landscape, point of sale hardware can range from a traditional computer setup to an iPad cash register and everything in between.

The important thing to remember about POS hardware is that it’s designed to work with specific software. What does that mean, exactly? It means that you can’t buy just any receipt printer, plug it into your POS system, and expect it to work.

When POS software companies develop software, they engineer it to work with specific hardware components and communication protocols. For this reason, software companies offer hardware bundles that are complete with all the necessary equipment you’ll need to get the most out of your software.

Here are some of POS hardware components you’ll need for your business.

Touchscreen Monitor or Tablet

Touchscreen monitors, iPads, and Android tablets are becoming more and more commonplace for brick and mortar stores. The low cost of these devices and user-friendly design make them ideal for small businesses on a tight budget.

They also have little or no footprint on a retail counter unlike bulky monitors or cash registers that take up valuable counter space and inhibit employee-customer interaction.

Credit Card Terminal

Besides a monitor or tablet, a credit card reader is another necessary component of a POS hardware bundle. As more consumers use credit and debit cards as their preferred payment method, you’ll want to make sure patrons have this option at your business. Additionally, make sure the card reader can accept EMV transactions, NFC or contactless payments, as well as traditional magstripe (swiped) transactions.

Cash Drawer

Although more consumers prefer to pay with plastic, cash payments are still very much a part of small business transactions. A cash drawer is a staple from the early days of retail and isn’t disappearing any time soon. It holds the cash proceeds for a time period, usually a shift or a day and allows a customer to pay with cash and receive exact change in response.

Receipt Printer

At the end of every transaction, it’s common practice to give the customer a record of the transaction. Typically that comes in the form of a paper receipt produced by a receipt printer.
Receipts provide a printed record of the transaction so the customer can use it to expense items or meals or enable them to return an item that is not satisfactory.

Barcode Scanner

A barcode scanner streamlines the checkout process in any retail environment by reading the product’s barcode or UPC. A scanner uses a laser to bounce light off of the barcode to read it. Barcode scanners can be handheld to enable the employee to check out large or bulky items, or it can be a stationary scanner where the items to be purchased are passed over the laser to be checked out; the latter is more efficient in a high-volume environment.


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Installed POS Systems @ Chandula Super City, Piliyandala

Category : Openings

Chandula Super City has been opened with the installation of Retail IT products


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Jaffna Trade Fair – 2019

Category : News

We demonstrated and introduced our latest High-Tech products at Jaffna Trade Fair – 2019


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Installed POS Systems @ Sanka Tex, Minuwangoda

Category : Openings

Sanka Tex has been opened with the installation of Retail IT products


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Installed POS Systems @ Sen-Saal, Colombo-07

Category : Openings

Sen-Saal has been opened with the installation of Retail IT products


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Installed POS Systems @ Pagoma Super City, Galle

Category : Openings

Pagoma Super City has been opened with the installation of Retail IT products


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Installed POS Systems @ Ruth Textile

Category : Openings

Ruth Textile has been opened with the installation of Retail IT products


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